Centreofexcellence – Marketing for Therapists & Coaches Diploma Course
The Marketing for Therapists & Coaches Diploma Course is for those who have set up a therapy or coaching business, or are about to, and love doing what they do, but are struggling to gain more clients, aren’t earning as much as they feel they could or would just like a guide to growing their business and becoming more successful.
Comprised of 18 easy-to-consume modules (along with an introduction from the course’s author about their own success story), the Marketing Diploma for Therapists & Coaches Course is designed to impart knowledge of core principles and practices that you can apply to your business straight away, whilst understanding how each component works to improve the success of your business.
This course has been written by someone who has been exactly where you are now and hasn’t just survived but thrived, from having to work every hour and labour over every pound to building a business that literally makes money while they sleep.
There are no secret formulas or tricks to this, just employing proven techniques, working smart, setting goals, setting up multiple income streams, and believing in your success. The Marketing for Therapists & Coaches Course will take you and your business where you want to be.
We give you tips on how to gain your first clients and spread the knowledge of your business from these clients, at very little cost.
The Marketing for Therapists & Coaches Diploma Course talks you through creating a clear vision statement for your business and putting an ethos and guidelines in place to ensure the business enjoys a great reputation that will encourage more clients.
Students learn what they need to understand about setting up, including how they will make a profit, the types of clients they wish to attract, and even the type and location of physical space they will work from. Something that comes before a business plan, is a business vision. We tell you what it is and why it is important to have this laid out clearly, and how this can aid the future of your business.
For clients to have a positive experience and get the most from their sessions with you, they need to be in a positive frame of mind.
Whether you are writing for your website, sending emails or creating blog content, you will need to be able to write in a way that sells your services but is not pushy or ‘salesy’. The course shows students how to use hypnotic writing in marketing messages to attract clients.
Of course, in the areas of therapy and coaching, the local community is an important place for your business to be marketed. We teach you how to appeal to various markets and the various ways in which you can let the local community know about your business and the services it offers.
Social media has taken the world by storm and as a tool for marketing your business it is an invaluable and cheap resource. We teach you the various options available, how to use them effectively, and how to build a good reputation on these platforms, as well as some rules to follow, to avoid pitfalls and ensure success.
The Marketing for Therapists & Coaches Diploma Course guides students through the opportunities available for creating multiple income streams from the expertise that you already have.
This course has been created specifically for those who currently run or are considering setting up a business in the therapy and coaching industries and need a practical guide on marketing techniques and avenues for selling their services and/or products. This said, a lot of the knowledge contained within is applicable to other industries.
Module 1: Getting Started with Your First Clients
- Part 1: Word of mouth
- Part 2: Referrals
- Module 1 Assessment
Module 2: How to Attract Clients and Promote Your Business
- Part 1: How to Attract Clients and Promote Your Business
- Part 2: Building trust and rapport
- Module 2 Assessment
Module 3: Setting up a Practice
- Part 1:Getting started – will you make a profit?
- Part 2: Who is your ideal client?
- Module 3 Assessment
Module 4: Business Vision
- Business Vision
- Module 4 Assessment
Module 5: Creating SMART Goals
- Creating SMART Goals
- Module 5 Assessment
Module 6: Using Affirmations
- Using Affirmations
- Module 6 Assessment
Module 7 Hypnotic Selling Techniques
- Part 1: Hypnotic Selling Techniques
- Part 2: Hypnotic headlines for websites or print advertisement
- Module 7 Assessment
Module 8: Websites
- Module 8 Assessment
Module 9: Blogs and Microblogs
- Part 1: What are blogs all about?
- Part 2: Creating your blog
- Part 3: Online advertising
- Module 9 Assessment
Module 10: Local Business Marketing
- Part 1: How to build a successful practice
- Part 2: Leaflet dropping
- Part 3: Press releases – magazine and local paper write-ups
- Part 4: Advertising
- Part 5: Marketing plan list
- Module 10 Assessment
Module 11: Successful Marketing and Business Building
- Knowing the difference between price and value
- Module 11 Assessment
Module 12: Social Media Marketing
- Part 1: Facebook marketing
- Part 2: Twitter marketing
- Part 3: LinkedIn marketing
- Part 4: YouTube marketing
- Part 5: Fiverr
- Module 12 Assessment
Module 13: Putting It All Together
- Part 1: Putting It All Together
- Part 2: Your online reputation
- Part 3: Ten laws of social media marketing
- Module 13 Assessment
Module 14: Outsourcing & Time Management
- Part 1: Outsourcing
- Part 2: Time Management
- Module 14 Assessment
Module 15: Multiple Income Streams – Think Big
- Part 1: How to make money whilst you sleep
- Part 2: Sell your own scripts
- Module 15 Assessment
Module 16: Worldwide Sessions via Skype
- Worldwide Sessions via Skype
- Module 16 Assessment
Module 17: Webinars & Membership Sites
- Part 1: Webinars & Membership Sites
- Part 2: Membership Sites
- Module 17 Assessment
Module 18: Action Plan – Building a Successful Business
- Action Plan – Building a Successful Business
- Module 18 Assessment