Marty Marion – Positioning Essentials Video Course | Instant Download !
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Positioning Science is the most powerful strategy in any marketer’s toolkit by far. My ESSENTIALS OF POSITIONING VIDEO COURSE (8 full-length videos with more than 12 hours of advanced training) is uniquely created for SEOs, agencies, brand owners, consultants and marketers in every niche.
As the creator of The Positioning MatrixTM – the world’s first mathematical model for creating a brand’s Positioning Platform – I literally ‘wrote the book’ on competitive advantage strategy to take massive market share away from your competitors, totally dominate your category and explode your revenue. AND I TEACH YOU EVERYTHING YOU NEED IN MY ESSENTIALS OF POSITIONING VIDEO COURSE.
Positioning is the science behind every leading brand in every category. It’s the reason why EVERY leader in their category IS the leader in that category.
Positioning enables you to totally control consumer and client ‘buying decisions’ about your brand, agency or service in your favor and away from your competitors.
Positioning Is The Foundation For ALL Messaging Across ALL Marketing Channels
Positioning Platform Strategy
Positioning is the FIRST step in creating any brand and all messaging and marketing, across all channels.
You must create your Positioning Platform FIRST, and then you can effectively craft all of your branding elements and messages.
My ESSENTIALS OF POSITIONING Videos will teach you all of the critical elements of how to do this and win.
If you don’t completely control your positioning, your competitors will do it for you, and it won’t be in your favor. In fact, they’re doing it right now. Every. Single. Day.
I’ll show you how to take control immediately and maximize your client and customer revenue and ROI big time.
In my ESSENTIALS OF POSITIONING Video Course you get unlimited access to 8 full-length videos (over 12 hours of advanced training based on my SOLD-OUT $5,000 LIVE MASTER COURSE) that reveal the strategies and tactics your competitors don’t want you to know, and I teach YOU how to get massive competitive advantage fast. This is not beginner level stuff you’ve heard before. NO ONE ELSE TEACHES ANYTHING LIKE THIS!
My ESSENTIALS OF POSITIONING VIDEO COURSE will leave no stone unturned with actionable strategies and tactics in every lesson.
About Me: Marty Marion
With close to 40 years of experience as a principal and senior executive of two of the world’s largest advertising and marketing agencies (think ‘Mad Men’ in the heyday of advertising), and having consulted to and directed highly successful brand positioning, strategic planning and digital marketing programs for agencies and major brands in almost every niche, I have a unique expertise in brand positioning strategy that can make a huge impact on your bottom line. And I’m ready to share it now with you.
I am the author of The Positioning MatrixTM, the world’s first mathematical model for creating a Positioning Platform, and I virtually invented the science of applied de-positioning for advertising and marketing. I’ve been using this successfully for the benefit of my private clients for years, and now it’s available for you and your brand, consultancy or agency (and your clients too!).
Here’s Just Some of What You’ll Learn (and there’s a lot more!) and a Few of the Immediate Benefits You’ll Get:
You’ll Learn To Create Higher Converting Ads at Lower Costs and Higher ROAS Than Ever Before:
Using Positioning Science, your ad headlines, content, images, calls-to-action and all message touch-points will reach deeper into the mind of your most highly qualified targets and actually compel them to take the actions you need them to take.
This reduces CPC (often by huge margins) and increases both CTR and conversions dramatically. The benefits run from Top-of-Funnel right through conversion.
► POSITIONING INCREASES TARGETING ACCURACY AND CLICK-THROUGH RATES AT LOWER COSTS
You’ll See Insane Increases in Search Ranking, CTR & Conversion Rates:
I’ll teach you how to strongly and immediately reinforce and drive home your positioning AND de-positioning from search through the moment your targets hit your site or lander, and your conversion rates will absolutely increase.
When conversion rates increase, cost of acquisition goes down, AOV goes up, and you start the ‘stimulation’ and ‘retention’ phases much more quickly, increasing LTV significantly.
► POSITIONING INCREASES CONVERSION RATES FOR YOUR HIGHEST VALUE TARGETS & CLIENTS
You’ll Close Higher Value Clients More Quickly Than Ever Before:
You’ll learn how to create your own Category Class to quickly establish that YOUR agency, brand, products or services will ABSOLUTELY solve your targets’ needs, resolve their pain points, and fulfill their desires… AND that your competitors can’t.
You’ll learn the most serious strategies and tactics to leave your competitors in the dust.
THE ESSENTIALS OF POSITIONING
VIDEO COURSE LESSONS:
Lesson 1: The Core of Positioning, De-Positioning & Competitive Advantage
Lesson 2: The Positioning Platform – With Detailed Examples
Lesson 3: The Positioning Matrix™
Lesson 4: Creating a ‘Category Class’ in Detail
Lesson 5: ‘Brand’ vs ‘Branding’ and ‘Competitors’ vs ‘Competition’
Lesson 6: Using Doubt & Dissatisfaction to Power Category Classes
Lesson 7: Brand Positioning Ladders and the Variance of Positioning Influence
Lesson 8: The Psychology of The Consumer & Client Decision-Making Process