Lisa Parmley – Authority Site Model

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Lisa Parmley – Authority Site Model

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Lisa Parmley – Authority Site Model

The Goal: Fully understand what the Authority Site Model is. Create your own Authority Site business plan to ensure that you stay on track and succeed.

Module 1: Research

6 Videos: 1.35 hrs

In this first module, I’m assuming you’re starting with nothing…

But if you’ve already got a product, service, or market selected than you may still learn a few things.

Since you’ll need to build a comprehensive site, if you go more narrow in your market then it’ll be easier for you because you won’t have to write 100’s of articles to cover your topic completely.

This also allows you to specialize. People would rather land on a site that specializes in asthma than one that covers a lot of health topics, but only has general information on each one.

So it’s possible to get started with an authority site with only 5-10 pages of content and then build from there especially if you pick a more narrow topic.

This module makes all this crystal clear. I’ll cover…

The 4 factors for selecting a market and it’s depth; goals, profit potential, keywords, and competition.

5 methods for finding profit sources for your market and how to use them. These videos will come in handy even if you have a product or service because it’s possible to expand your profits by partnering with other companies.

How to use keyword tools (free or paid) for preliminary keyword research to determine your market depth.

20 minute litmus test to reveal how competitive your market is so you know up-front what you’re getting into (along with important research to collect while you’re checking out your competition).

The Goal: Select your market and decide how broad or narrow you want to go with it. Outline the boundaries for your Authority Site, how you will profit from it, and perform some competitive research.

Module 2: List Building

4 Videos: 50 min

When you take the time to build an authority site you need to consider monetization and visitor retention right up front. And there’s no better way to increase both than by building a list of subscribers interested in your market.

Taking the time to build an authority site will also greatly increase how quickly you’re able to grow your list (which is the #1 most profitable thing you can do no matter how your business earns money).

The reason it helps is simple. It doesn’t matter what you’re trying to entice people with to sign up to your list, if you’ve got good content right on the site for free before you ever ask for an email address then more of your visitors will subscribe to your list.

So in this module I’ll cover why the best way to set yourself up for long-term profits is to funnel all the traffic to your Authority Site to building a list of subscribers …

I’ll also cover…

Simple ways to increase the number of opt-ins you get on your site.

3 different types of email formats and which ones I suggest.

What to say in the very first email you send out to your subscribers.

Exactly how to structure your emails for product/service sites, affiliate/CPA sites, and Adsense sites.

The Goal: Realize that funneling your traffic to building a list is the best strategy for long-term profits.  Plan out a sequence of 9 emails.

Module 3: Keywords & Site Structure

3 Videos: 54 min

Module 3 is all about keyword selection and setting up your site structure. This is crucial to providing both a good visitor experience and helping you get and keep high rankings in the search engines.

Here’s what you’ll learn in this module…

3 strategies for uncovering good content topics that people in your market really want to learn about.

How to figure out what categories to put on your site and map them to keyphrases people are searching for. You can follow along with real examples.

2 types of keyphrases you’ll want to optimize content for to bring in even more targeted traffic.

An in-depth site structure example.

How to map out the exact pages you’ll have and the topics for those pages based on the keywords people search for.

The Goal: Use keyword tools to figure out what people want to know about your topic and map the keywords out to specific pages on your site. Determine the categories and the initial content you’ll include on your site.

The goal with this module is not to actually build a site yet, but do all the necessary planning for it first.  Planning before doing is really one of the main keys to my success. I know you’ll see a lot of value out of this if you take the time to do the planning first.

Module 4: Authority Content

5 Videos: 2.2 hrs

In the next module I cover taking your keyphrases and site structure and turning that into content your visitors will appreciate.

When it comes to your content, it’s really important not to have repetitive, shallow content.  This happens a lot if you just grab a list of 10 keyphrases you want high rankings for and you write a single article on each one.  It’s more effective to group the similar phrases together and get one in-depth, comprehensive article written around them.  Focusing on quality and visitor experience is a far better strategy than on mass producing articles. Again, unique content is not always valuable content.

The content on your site needs to go far beyond simply being unique.

Here’s just a little of what this important module covers…

23 high quality content tips straight from google. (This one hour video alone is worth more than the price of the course.  Google wants to show their visitors the best sites for each search so they’ve already done the research on the factors of high quality content. So this is very valuable information.)

Key components to include on your site to ensure it looks credible and trustworthy.

Steps to find the best resources in your market before you write any of your content (or get it outsourced). This will ensure your content is accurate and fact-based which is crucial to gaining authority status.

5 types of magnetic content and the best tools to create them.

Exact hiring templates and outlines to give your writers to ensure you get comprehensive, non-repetitive content if you’re outsourcing.

Step-by-step process for finding the best writers. I’ve spent over $40,000 on content creation over the last several years (so I’ve learned a few things along the way and will pass them onto you here).

PLUS … much, much more!

If you want to build an Authority Site that will last in the search engines through many algorithm updates, that your visitors will think is worthy of referrals, and that other webmasters think is relevant enough to link to, then you must have Authority Content.

The Goal: Gain a clear plan for writing your content and ensuring it’s accurate, comprehensive, and not full of repetitive information. Write 5-10 pieces of Authority Content based on the previous keyword research.

Module 5: Building Your Site

6 Videos: 2 hrs

In this module you’ll discover what you need to know about building your site. Module 5 covers these important topics…

Tips for Domain name selection. I’ll cover premium domain names, keyphrases in domain names, and a little on trademark issues.

Which tools I suggest you use to build your site. If you want to use WordPress, I cover recommended premium themes and plugins.

WordPress quick-start guide including tips from installing WordPress to adding in your categories and content.

3 components youll want to include on each page for a better visitor experience and SEO enhancement.

Crucial site components including; formatting your content, positioning your opt-in forms, and how to best monetize your pages.

Tips and URL’s to good pages, best converting ad sizes, and best site layouts.

Goal: Get your site up and running based on best SEO practices AND visitor experience. Publish your content. Monetize your site.

Module 6: Promoting Your Site

6 Videos: 3.5 hrs

Once you’ve got your site ready, you need to learn techniques for promoting it. The great thing about building an Authority site is that it’s link worthy so there are easy ways to get very high quality links. If you’ve ever heard of link bait, then what’s going to happen is if you follow the tips in the content module your entire site will be link bait.  It makes getting links much easier.

In this module you’ll learn…

4 main reasons why you should build links from real sites in your market and how to get them.

Why figuring out who to ask for links from is the whole key to getting them. I give you step-by-step instructions for determining this so you can compile a large list of sites who are most likely to link back to you.

Rules for building real links; how to incentivize if you need to and a few things you should never do.

Tested email templates with exact scripts you may copy and paste to get links from relevant, high trafficked sites in markets related to yours.

Managing your link building campaign using outsourcers.

Other promotional methods including; YouTube Marketing. Article marketing. Guest Blogging, and more!

Goal: Fully understand Authority Site promotional strategies and begin building traffic back to your site.

This is a Comprehensive Course. It’s Everything You Need From A-to-Z so You Can Start Building Your Own Authority Site And Bring Traffic To It ASAP.

All the videos are ready for you, there are over 11 hours worth. So it’s like coming to a 2-day seminar with me except you can learn from the comfort of your own home, at your convenience. Every video is also transcribed so you may read through the PDF files of each video if you’d prefer.

It’s all put together in a very easy-to-use online training center. Here’s a screenshot of what that looks like…

I hate wading through a ton of information that’s just thrown together, so I’ve made sure this course is structured in an ordered and progressive manner.

I’ve edited and re-edited my presentation to give you what you need to know. And I’ve cut out the rest so you can get through the training as quickly as possible and start building your site.

The 6 modules are designed to take about 6 weeks to review AND complete, depending on how much time you have. If you follow along you can get your site up and running with a small amount of content (like about 5-10 pages) before the 6 weeks are over. From there you can keep growing your site by adding content and promoting it. Again, you can spread this out and take much longer if you want to.At this point I’d like to talk about a couple of bonuses I’ve got for you. I’m committed to helping you succeed and know these will add insights into the core training curriculum

Bonus #1: Positioning Tactics

The best way to build a business is to find something that’s earning a profit and improve upon it.  You may or may not have heard of a unique selling proposition or USP. A USP is an attempt to express the uniqueness of your business in a single statement. It can be a promise no one else makes.

It can also be a unique benefit that only applies to your product, service, or in this case, your site.  If you take the time to create a USP, a unique position for your authority site then you’ll be infinitely ahead of your competition. That’s because almost no one does this.  But it will place your site on a different, higher level than your competition.

I created a system for developing a USP called Positioning Tactics and I’d like to give you access to it.

The main PDF file has over 100 solid pages to it. It’s a full system so in addition to the main manual, there’s also a USP Action Guide.

The action guide has over 40 pages with 9 easy to follow exercises and within it I explain exactly what you need to do in plain English.

This USP system has a retail value of $197 and I want you to have it so you can spend some time coming up with a unique angle for your Authority Site and really gain an edge on the competition.

Bonus #2: Affiliate Review Rocket

The next bonus I’ll give you is my Affiliate Review Rocket PDF guide. This guide will help you transform affiliate sites into sites your visitors (and Google) will love. The emphasis is on product-based affiliate sites. These types of sites are a goldmine when they’re done right, but Google doesn’t want to rank affiliate sites high unless they have something of value to offer. Otherwise they think the affiliate site is just standing in the way of the merchant (the site selling the product).

So this report includes 17 different types of content you can add to your product review sites to make them stand apart from the typical thin affiliate.  These content ideas go above and beyond just reviewing the products or listing out the features of the products. But they are things you will be able to implement pretty quickly.

This report is a $97 value, but you’ll get it as a bonus with the Authority Site Model training program.

This course is exactly what I need, but how much does it cost?

The tuition fee for this course is currently offered for an incredibly low price, but will be rising soon.

You’ll gain instant access to all the videos and transcribed PDF’s within the training center for only $127. And your one-time payment of $127 will cover your tuition for 12-FULL months. So you’ll have a ONE-YEAR access pass to the ONLINE training center. All the materials are also downloadable for your convenience.

There are NO recurring fees. Tuition for the course is a ONE-TIME fee of $127 for a ONE-YEAR pass into the training center.

The low tuition price of $127 will more than pay for itself if you apply the material.

100% Money-Back Guarantee

To make your investment in the Authority Site Model training program completely Risk-Free, we offer a 100% No-Questions-Asked Money-Back Guarantee.  If for any reason whatsoever you are not completely satisfied with the program just let us know (via email or our online support desk) within 30 days of your purchase and you will receive a full refund.  No questions asked.

I’ve been running online businesses since 2001 and know a lot about optimization for search, building Authority Sites, and have helped train countless folks.

The #1 problem most people have is jumping from one idea to the next. Don’t struggle and waste time jumping from program to program showing you so-called “fast”, “easy”, “shiny”, and “new” methods.

Build something lasting and put your time to good use.

I’m excited to hear the success stories this training will bring!


Lisa Parmley
Online Entrepreneur

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