And… when you recognize this truth, you can move forward from being a Logical Communicator and become a YES STRATEGIST™.
You can target your messages directly to your listeners unconscious mind – their true decision maker.
I struggled, like most, when I first started my career. I had been taught from birth to communicate ineffectively – to the conscious mind.
Yes, I made some sales but…I couldn’t consistently get people to say YES with my messages. My manger’s advice was to use the script and make sure I was hitting all the “HOT BUTTONS”. But when I asked him how to find these “Hot BUTTONS”… he just couldn’t give me a straight answer.
I read all the books and took all the sales’ training courses I could. I learned “trick” after “trick” to back anyone into a corner and force them to say YES… using “101” different closing techniques.
Yes… I started to make more sales.
Yes… I was making more money.
But… I knew deep inside that no matter how many “tricks” I learned, there had to be a better way to target my messages for each individual prospect… and make them deeply desire what I had to offer.