GoodUI DATASTORIES Updated October 2017

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GoodUI DATASTORIES Updated October 2017

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GoodUI DATASTORIES Updated October 2017

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Get GoodUI DATASTORIES Updated October 2017 right now!

Learn from our 26 A/B testing stories worth over two years of hard optimization work – minus the effort.

You’ll Receive All Of These Detailed PDF Stories:

#26 JUN 2016

Giving The Best Price

Learn how we optimized a shopping cart with 5 variations with the use of Fewer Form Fields and 3 extra ideas you could test on your own.

#25 MAY 2016

Gradual Reassurance

Learn how to use the ideas of Gradual Engagement and Reassurances to score a win. Use of video was challanged with 5 interesting variations.

#24 APR 2016

Under 5 Days Of Pressure

Learn from a test where sales for a deal site started off well, but then disappeared in a very narrow testing time frame (5 variations).

#23 MAR 2016

A Gradually Engaging Quiz

Learn how we became skeptical of a +25% rise to Signups only to see it disappear in a retest. The test explored the idea of gradual engagement.

#22 FEB 2016

Persistence & Iteration For More Signups

Learn how we increased Signups by +22% with 8 interesting variations, lots of insights and 4 test iterations.

#21 JAN 2016

Better Than A Modal Popup

Learn how we increased Signups by +191% with 4 interesting variations, while challenging the modal popup.

#20 DEC 2015

Six Reassurances For Higher Sales

Learn how we increased Paid Signups by +17% with 4 variations, and a really interesting reassurance based UI layout.

#19 NOV 2015

When Our First Best Wasn’t Enough

In this interesting test we had to try 3 times (and 4 variations) before finding a +15% increase to Signups. Sometimes it pays to try again.

#18 OCT 2015

Improve Now, Measure Later

Learn how we increased Account Signups by +33% with a full funnel redesign, while skipping A/B testing in favor of sequential analysis.

#17 SEP 2015

Best Shot For More Signups

Learn how we increased Account Signups by +15% with a single best shot variation which surfaced key benefits.

#16 AUG 2015

Customer Reviews In A Sea Of Noise

Four customer review variations were tested to increase purchases while dealing with a low effect. Tested ideas included: Social Proof & Authenticity.

#15 JUL 2015

Failures, Retesting And 1 Winning Checkout

We wanted to see if we could lift the purchase rate even more with a series of smaller varations (including Price Illusions & Useful Calculations).

#14 JUN 2015

Some Things Need No Testing

Learn how obvious UI adjustements were separated from uncertainties that were A/B tested (using Smaller Commitments & Loss Aversion).

#13 MAY 2015

Lowest Effort First

Learn about our lowest effort test yet, that made use of Recommending & Reaffirming Freedom. Sometimes all it takes is a link change.

#12 APR 2015

Better Usability, Better Business

A follow up test to Issue #11, which applied Scarcity and multiple usability improvements to a filtering UI.

#11 MAR 2015

Skeumorphic Checkout

This test explored skeumorphism and applied some best practices such as Urgency and One Column Layouts.

Get GoodUI DATASTORIES Updated October 2017  right now!

#10 FEB 2015

Finding A Winner In Thin Traffic

A few weeks into the test it quickly became apparent that we underestimated the traffic. Here is how we dealt with the situation.

#9 JAN 2015

Covering The Basics

Some landing page basics were applied in this issue, along with gained success from Gradual Engagement.

#8 DEC 2014

May We Have Your Attention?

We explored 6 amazing Transitions & ways to increase More Contrast and share with you which ones performed the best.

#7 NOV 2014

One Thing Leads To Another

Learn from this double page test which used Benefits, Curiosity and Smart Defaults to result in two winning ideas.

#6 OCT 2014

Closing The Checkout Gap

This story shows a 3 test struggle to raise revenue, while finally achieving it by merging the Plan & Checkout pages and Exposing Fields.

#5 SEP 2014

When Words & Forms Collide

Learn how you can apply the idea of Natural Language to help increase the effectiveness of your forms.

#4 AUG 2014

A Push Towards The Better Plan

We show you how Anchoring & Price Illusions were applied to lift purchases of the most expensive plan.

#3 JUL 2014

Widening The Funnel

Learn how we used Urgency and Repeating Your Primary Action on a double page funnel test to attain a lift.

#2 JUN 2014

Third Time’s A Charm

Learn from how we applied three rounds of testing and various data to achieve trustworthy results. We also used Social Proof and Selling Benefits.

#1 MAY 2014

Our Very First Test

We show how you can apply basic form design best practices such as Fewer Form Fields, Bigger Click Areas, and Benefit Buttons.

Get GoodUI DATASTORIES Updated October 2017 right now!
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